key account

Ответ от Helene Ellenschlaeger[гуру]
key аccount manager
key аccount manager следят за самыми важными клиентами компании. у каждого key аccount manager(а) один клиент.
Key Account Management - менеджмент, направленный на весомого клиента; работa с ключевыми клиентами; yправление ключевыми клиентами.
Key Account Management
the management of the customer relationships that are most important to a company. Key accounts are those held by customers who produce most profit for a company or have the potential to do so, or those who are of strategic importance. Development of these customer relations and customer retention is important to business success. Particular emphasis is placed on analyzing which accounts are key to a company at any one time, determining the needs of these particular customers, and implementing procedures to ensure that they receive premium customer service and to increase customer satisfaction.